Telecom
- Key Indicators – DSS
- Segmentation – SBC
- Churn Likelihood
- Consumption Reduction Alerts – CRA
- Campaign Manager
- Cross Selling – CS
- Purchase Likelihood – PL
The Likelihood and Segmentation models are extremely useful tools. Knowing our customers and understanding their behavior allows us to be proactive when communicating with them and to build a relationship of loyalty.
Elizabeth Orozco O
Marketing Manager, Grupo EMI Uruguay