infocus – Software

Reinventing the future
Datalab Consulting revolutionizes all known research concepts, developing a set of software tools so innovative that the very genetics of consumption are revealed. That is how in focus was created. It is an integrated suite of solutions that redefine the limits of what is possible for data mining and analysis, virtually putting the very essence of your customers within reach.

It is a unique system that integrates the most elaborate research algorithms and processes, and transforms vast amounts of data into information, which it presents with simple control panels and clear textual graphics so you can effectively predict consumer behavior.

  • Automate prediction models (Churn &  Purchase Likelihood).
  • Instantly obtain the overall position of each customer or segment and their pattern of behavior.
  • Monitor your company’s performance with a set of key indicators, through a user-friendly and intuitive interface.
  • Rapidly launch cross-selling campaigns.
  • Develop “what if” scenarios and analyze results immediately.
  • Easily select target customers based on dozens of variables and monitor them automatically.
  • Manage business risk by automating the granting of credit with our Credit Scoring application and avoid high-risk customers.

Simple, Visual, Interactive. Monitoring indicators, creating charts and cubes, performing queries, and exporting custom reports has never been easier. in focus is designed so that the end-user gets the highest level of analysis in the easiest and more intuitive way.

 

Instant results. in focus produces results instantly with just a few clicks. Using in focus avoids data request delays incurred into among departments in your organization: users can quickly obtain query results and reports directly.

 

Facilitates teamwork. The most successful companies are based on a mutual cooperation among its departments, which means they must share data and analysis. in focus facilitates teamwork between end-users allowing them to share information at different levels. With in focus, all team members will share their own vision, and “the same version of the truth.”

Safe, Reliable, and Integrated. in focus advanced security mechanisms allow for setting individual access permits, so that user access to each type of analysis, metrics and results can be monitored, thereby honoring the company’s information confidentiality levels.  The set of comprehensive and rigorous controls included with in focus ensure the reliability and integrity of all data.

 

Integrated. in focus unifies and consolidates the various data sources existing in your institution, resulting in a comprehensive solution that covers all key aspects of the organization, centralizing them in one application.

 

Accessible.  in focus deployment options allow end-user easy accessibility.  in focus provides:

  • Many APIs that enable integration of in focus features with other applications used by your organization.
  • User access to all in focus features through any conventional web browser, without hardware requirements for the local user.

 

Scalable. in focus is a tool designed to be used by a few as well as hundreds of users; with small databases as well as several terabyte databases.  It is fully scalable to meet the needs of your organization.

 

Adaptable to your business needs. in focus allows for the centralized management of the tool: planning and scheduling data transfers according to the need for information availability  within your business.  It allows for the coordination of update scheduling and it controls user access.

  • In focus DTA (Data Transformation and Automation) facilitates high quality and consistent data interpretation. It provides consistent debugging and integration of data to be stored in the Data Warehouse.
  • In focus MDA (Modeling Data Automation) is the statistical models’ automation engine that DataLab Consulting provides.
  • In focus PAM (Performance, Analysis and  Measure engine) is the engine responsible for generating and analyzing data provided by our automatic models, sending the processed analysis results (information) to the visual interaction layer.
  • In focus CLIENT is the solution that integrates all information obtained from different models into a navigation-friendly monitor characterized by clarity.  It is an essential process for the creation of an analysis-decision-action loop to maximize the company’s return.

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